Extending research beyond results to simplicity beyond imagination and a user experience that is thoughtless and deliverable
Selected as the project leader for all-things web design and development related, I wanted to maximize the enrollment process with multiple entry points. In other words, I wanted to stack each section with new website properties and/or design enhancements, but make it easily accessible for the end-user to engage and perform simple functions.
Results: Increased conversions up to 78% and grew the company's primary subject database by 22.2% over 2.5 years.
*Note: The integrity of the site may have been compromised, and after three major revisions I no longer operate or manage any of the new rollouts, updates, and/or changes to the current website.view full project
Recently, the Federal Drug Administration turned to Spaulding Clinical to conduct a clinical trial to help validate whether or not certain ingredients in sunscreen products were safe or not. Once again, I was selected as the project leader from several C-level executives to report, publish, and summarize further trials and the clinical significance behind the findings by launching a separate domain and landing page.view full project
Enhance the look and feel of your website after you’ve written all your content first
I believe that striking the right balance can greatly impact the overall customer journey. As someone who used to build websites from scratch, I can offer you this as a parting gift:
“Strengthening someone’s decision to act now or later has everything to do with how you service your website, starting with how you construct your sitemap. Make it a true delight and an effortless experience for website visitors to navigate without a compass.”